Friday, November 6, 2009

ALADIN and Genie in the modern context


ALADIN and Genie





It indeed is one of the apparent paradoxes of our country, that thought it is a country having a rich tradition of magic, occult, magicians, black magic etc., whenever a cinematic expression of the same has been made it has not met the approval of the public in the desired quantum. Paradoxically, Hollywood which caters to the audiences who do not have a faith in magic and occult, whenever makes an attempt in this direction, it is met with a resounding success. Can ALADIN therefore buck the trend and establish a honeymoon with the audience, more so with the children?

ALADIN, which is releasing this Friday, has tried to package the notions of magic in a modern context. Who does not want Jinn to grant a wish and ALADIN tries to build up its narrative around the same theme. For Big B it would indeed be a big test as his honeymoon with the box office has somewhat lost its magic, and the time has indeed come when the magic needs to be reestablished. Among one of the highlights of the film that ALADIN would mark the debut of a Sri Lankan beauty Jacqueline. In economic terms it means that ALADIN can have a territory for Sri Lanka as well, and this could pave the way for more intermingling between the two countries at the cinematic levels. Indeed for her the Jinni has already granted the wish as female stars wait for their lifetimes to share the same frame with Amitabh Bachchan, while she is making her debut with him.